Trans-What-Ite?

There's a phenomenon that occurs in Calgary every year. Beginning first week in July, for 10 days, the city hosts "The Greatest Outdoor Show On Earth": The Calgary Stampede. Now, aside from the influx of tourists, cowboys, farm animals, etc the BIGGEST change we see in the city are what I lovingly refer to as "The TransWESTite". Ordinary people with otherwise ordinary wardobes pull from under their beds the Rubbermaid container which stores their cowboy/western gear that they will adorn for the next 10 days. The Transwestite can be found boarding buses and trains to work in cowboy boots, cowboy shirts, cowboy jeans, cowboy hats and cowboy accents. I do not subscribe to this phenomenon and find it oddly disturbing that an otherwise corporate/granola-ish city can be transformed, literally, overnight just from the scent of manure.